About Carta Rustica: Notebooks Crafted for Writing Comfort
Welcome to Carta Rustica, born in the vibrant heart of Saigon, Vietnam. Since our establishment as Bettino Company Limited in June 2010, we have dedicated ourselves to crafting exceptional notebooks and journals for professionals, creatives, and stationery enthusiasts who appreciate quality and a unique aesthetic.
Phan Thuong - Carta Rustica founder
Our customer created a bullet journal using Carta Rustica softcover notebook.
O ur slogan, "Notebooks crafted for writing comfort," is more than just words – it's the core of our philosophy. We believe the physical act of writing is a deeply personal and valuable experience. In a fast-paced world, taking pen to paper offers a moment of reflection, creativity, and connection. That's why every Carta Rustica product is developed with the writer's experience paramount. We obsess over the details that make writing a pleasure.
Embracing Rustic Elegance
C arta Rustica stands apart. We don't chase fleeting trends or excessive fanciness. Instead, we pursue a unique rustic style that celebrates the inherent beauty of natural materials and traditional craftsmanship. Our notebooks and journals are designed to be reliable, tactile companions that age beautifully alongside your thoughts and ideas.
Carta Rustica A5 traveler notebook
Our Philosophy: The Joy of Writing
Materials & Craftsmanship: A Tactile Difference
- Distinctive Covers: We choose materials known for their character and durability. Our covers feature high-quality vegetable-tanned leather, prized for its natural evolution and rich patina potential, and innovative washable kraft paper, offering surprising resilience and a unique, tactile feel.
- Handmade Touch: We honour traditional techniques. The colouring of our leather covers is done carefully by hand, ensuring each piece has subtle variations and its own individual story.
- Personalisation: Make your mark. We offer custom name stamping on our products, allowing you to create a truly personal item or a thoughtful, bespoke gift.
Paper That Performs: The Heart of Your Notebook
The soul of any great notebook is its paper. We understand that discerning writers demand performance. That's why we use only excellent writing paper rigorously tested for an exceptional writing experience:
- Ink-Friendly: Perfectly suited for fountain pens, dip pens, markers, and a wide range of writing instruments.
- Flawless Performance: Say goodbye to frustrating bleeding and feathering. Our paper handles ink beautifully.
- Showcases Your Ink: Designed to bring out the best in your inks, revealing their true colours and beautiful sheen.
Our Journey & Future
From our roots in Saigon, Vietnam, Carta Rustica (under Bettino Company Limited) has grown through a passion for quality stationery and the writing experience. We are thrilled by the community that has embraced our unique products.
Looking ahead, we are excited to share our craft with a wider audience. Starting in 2025, Carta Rustica will be expanding internationally, bringing our notebooks and journals to customers in the United States and Europe.
Discover the Carta Rustica Difference
We invite you to explore our collection and find the perfect companion for your thoughts, plans, and creative expressions. Experience the unique blend of rustic style, quality materials, and unparalleled writing comfort that defines Carta Rustica.
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What our customers say
Beautiful packaging and high quality! Best refill I have done for my Travelers notebook.
Very surprised by the quality of the refills. The paper is very good quality, the assembly of the notebook is really neat and sewn. I will order more very soon.
Travelers notebook beautiful! The seller is kind and helpful, plus receiving the pen holder combined with the diary is definitely a much appreciated thing! Highly recommended!
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Perfect fitting for what I need. Quality paper & perfect size and great for customization. thank you for the gift of the pen holder!
